The Caslon
Olde-Style
and Old English
Typefaces
of the
Moorsfield Press
In April of 1919, Hugh McLellan founded the
Moorsfield Press in the cottage of his
family's estate in the Village of Champlain,
New York. The establishment of the
press renewed his boyhood hobby of
printing. McLellan's goal was to print
booklets from his Pliny Moore papers using
the style of 18th Century book
printers. This included the use of
typeset that replicated the fonts used at
the time as well as hand-made paper that
looked and felt old.
When McLellan founded his
press, he consulted with Winfred Porter
Truesdell who was
a publishing friend living in New York
City. McLellan stated in a letter that
he eagerly awaited his opinion on the use of
Caslon font. Truesdell sent McLellan a
catalog produced by the American Type
Founders Company and McLellan quickly
ordered a large amount of Caslon Olde-Style
typeface in various sizes and types
(italics, bold, titles, fractions,
etc). McLellan's decision to use
Caslon was an excellent choice for printing
his 1700s and 1800s era historical
documents. Truesdell used the Kennerley
old-style
serif font for his publications which
was similar to Caslon but designed in the
early 1900s by Frederic Goudy of New York
City.
McLellan was also
interested in using paper that looked and
felt like paper made in the 1700s.
Truesdell recommended Glaslan paper which
was hand-made by the Japan Paper Company (an
American company). Over the years,
McLellan used Strathmore Highway Book paper
(now Strathmore Bond paper), Aurelian paper
and Warren's Olde-Style paper in his 1920s
through 1950s publications (among other
papers). The Strathmore Highway Book
paper used in his Antiquarian magazines
replicates the look of 18th Century
publications with its cotton feel and rough
edges.
The following are
examples of the Moorsfield Press' Caslon
Olde-Style fonts printed in regular, italic
and title characters.
McLellan
also chose the Old English typeface
and used it
for
titles in some publications. This
typeface is part of the
Blackletter typeface family that was used in the
Gutenberg Bible. The Blackletter
font is also referred to
as Gothic, Fraktur and
Old English. The font
style mimics thin
and thick strokes of the
pen and adds
swirls on
the end of the characters
to create the look of
script handwriting which
was used during the Middle
Ages.
The McLellans were very
proud of their Caslon typeface. Woody
McLellan referred to the Moorsfield Press'
typeface in a letter written in 1979 to
another printer in Plattsburgh. The
letter is reproduced using the "Bookman Olde
Style" font which was similar to Caslon, as
previously noted:
As to the
Moorsfield Press. As a youth and
thru college my father had a printing
press in his home in NYC and paid much
of his college expenses thru it.
However, he became an architect, which
he followed until his retirement in
1919. We then came back to our
“ancestral” home in Champlain, and he
revived his printing activities as a
hobby, primarily to print historical
material from our historical
collections.
Altogether
we published some 30-odd pamphlets, as
well as an [sic] historical magazine
for a few years. Come depression
years, and our printing office became
of necessity commercial, which it
still is, tho’ greatly restricted now.
Our basic type-face was Caslon Olde
Style, one of the most beautiful types
ever designed, especially with its
“long esses” and swash characters.
The Caslon typeface has endured many
revisions throughout the 1900s and a second
set of revisions in the digital age with no
one company owning the rights or standards
to the style. An
alternative to Caslon was designed in the
mid-1800s and was called Bookman Old
Style. This typeface is now
bundled with Microsoft Office products
according to Wikipedia. This is the
font used on this web page and other pages
on this website.
In the 1960s and 1970s,
the Moorsfield Press used a more business
style typeface for general printings.
The business still used the Caslon font for
titles (top title shown below) in the 1970s
and added two more unique fonts for major
headings (last four titles below). The press
printed the North Country Notes newsletter
from 1960 to at least 1981 using these
fonts.
(used by
permission)
Below are
examples of the Moorsfield Press' printings
using the Caslon Olde-Style and Old English
fonts.
All samples
are from the website author's
collection.
An
Example of the Caslon Typeface Found in a Printing Catalogue
In April of
1919, Hugh McLellan established the Moorsfield Press. He
corresponded with his friend, Winfred Porter Truesdell,
and immediately told him that he wanted to use the Caslon
Old Style typeface for his press. Truesdell
responded that he bought all of his typeface from the
American Type Founders (ATF) Company. He loaned
McLellan a catalog and he ordered various fonts and sizes
through Truesdell who had a good relationship with
ATF. Truesdell even had a ATF representative come to
his studio in NYC to discuss the typeface McLellan asked
for. Unfortunately, the delivery of the typeface was
delayed several times because it had to be specially cast.
Truesdell also owned a typeface catalog
produced by the Barnhart Brothers and Spindler
Company. Fortunately, this catalog survives to the
present day. This typeface company also produced the
Caslon typeface (it was produced by several companies in
the early 1900s). McLellan never ordered from this
catalog but the reader here can see the similarities and
differences between the fonts produced by the two
companies (as compared to the prints shown above).
Note the vast selection and sizes of typeface that was
available.
The below images show only a subset of
the Caslon section of the catalog.